Ush Boutique was founded in 2009 as an artisanal space where Middle Eastern customers could find avant-garde creations that combine heritage, luxury and modern cues.

The Boutique creates an intimate shopping experience for some of the region’s most influential consumers, while also offering designers a platform to showcase their creativity. 3,000 square feet of premium space in the heart of Jumeirah has been turned into a collective of ideas, objets d’art and the very latest in personalised fashion.

Superb levels of customer service and carefully crafted marketing strategies shape a space where consumers can access contemporary Middle Eastern abayas, evening dresses, bespoke sartorial creations, ready to wear lines, and the accessories needed to complete an ensemble.

Apart from its Jumeirah branch, Ush Boutique is also present in House of Fraser stores in Abu Dhabi’s Yas Mall and World Trade Center Mall.